How can you really help your prospects without knowing what problems or issues they're having?
Obviously, you must know who your target market is first. I assume you've done that, but if not, here are five questions to ask when identifying your target market:
1) Who are they?
2) What do they do?
3) Where do they hang out online?
4) What do they want?
5) What's stopping them from getting what they want?
If you want to create passive income on the internet and go into business for yourself, there are three crucial internet marketing steps to follow, and I mentioned these in a previous post:
Research, Create, Syndicate
Part 2: Research
There are quite a few different ways to discover the issues your target market needs help with. One of the easiest methods is to use social media. There are thousands and thousands of Facebook groups. Find one that interests your target market and get involved by answering people's questions and submitting questions of your own. Ask people what common issues they're having!
I've joined several groups that aim to help ordained wedding ministers and really enjoy interacting with the groups' participants. I've been officiating weddings at firstofficiant.com since 2008 and have lots of experience to share. I do my best to only answer questions and not to solicit anyone in the Facebook group, but my ultimate goal is to send them to mattsweddingceremonies.com, which is the info product I came up with while going through the SFM's training modules. You can learn more about that by entering your email address at the bottom of my website.
If you're hoping to help people go into business for themselves, join Facebook groups that appeal to those folks.
However, many of those groups are filled with spammers, so you must find one that has active participants who care about the group. Never start out by selling! Genuinely try to help by sharing what you know and by asking questions.
Quora.com is another great place to research the needs of your target market. Quora is a community where people post questions and anyone can answer. I've asked Quora to notify me whenever people post questions about weddings and internet marketing. Just like Facebook or other social media groups, the idea is to genuinely answer questions and build trust, not to directly sell.
Affiliate marketing forums are another great place to check out. Look for the most active threads to find the most common issues people are having. Eight popular forums are:
1) Warrior Forum
4) The V7 Network
Browsing forums and social media will give you a great idea what issues people need help with, but you must do proper keyword research so you know what people are typing into the search engines while looking for an answer.
You can create great marketing content all day long, but if the keyword phrases people are searching for aren't contained within your content, it won't be found!
Once you've uncovered a few issues you can help with, do your keyword research. I made a short video here.
There are many other ways to conduct research for marketing content, but social media, Quora, and other forums are the primary three I utilize. It requires no financial investment on my part, only time.
Another strategy is to see what your competitors are doing. Give them your email address and opt-into their marketing efforts. Never plagiarize, but feel free to re-purpose the content by putting it into your own words and using your own experience to back it up. These other online marketers will show you what works and what issues people are having that they help with.
My goal is to show you how to make passive income on the internet and go into business for yourself so in my next post, I'll detail a few ways to create content, followed by my syndication strategy.
If you'd like to read PART 3, click here!
If you're ready to earn an income from the comfort of your laptop, click the yellow button below.
If you've not seen the FREE 7-day video series that will show you how it's possible to go into business for yourself quickly, enter your info at the very bottom of my website and I'll email it to you.
Matt T. Nathanson
Freedom Through Digital Education
It's time to protect your income and build an online business that empowers your life
Submitting your application comes with a 30 day money back guarantee. Feel free to check it out, and if it's not for you just get your money back by emailing firstname.lastname@example.org.
By submitting your application to join the SFM, you'll gain immediate access to top coaches and daily live training webinars
Each webinar is recorded and shared with the community. Microsoft Lynda (Owned by LinkedIn) and DigitalMarketer (the world's longest standing and most highly respected B2B and B2C digital education training company) have both partnered with the SFM and now offer their courses and services as part of different levels of SFM membership too!
We focus on helping others break from their unfulfilling careers and lives, to take back control and become the best version of themselves. I believe in creating a spark that ignites the fire within others to confidently take action, so that they are inspired to become who they are meant to be. The result is time, financial and geographical freedom.
Our core value is this - we want to help anyone who has the courage to step out of the status quo (your financial security in the hands of an employer) and drive into creating life on their own terms. All you'll need is a working computer, a decent internet connection and the commitment to learn the skills that will set you free. We help each other and if you're hoping to find a community of people who can answer the question, How To Create Passive Income On The Internet And Go Into Business For Yourself, you've found it!
Most of our community members were working to build someone else's business and someone else's dreams, but decided that life is too short. We all had "a-ha" moments and decided to recreate our lives by starting online businesses in our spare time. Join us and protect your income!
Meet Stuart Ross, SFM Co-Founder and Your Guide
"Welcome! I started my journey into the digital and entrepreneurial world with nothing more than perseverance, a laptop and a dream.
To date, I’ve created a multi-million dollar lifestyle business in the education and technology industry that I absolutely LOVE. My driving passion is sharing the know-how and mindset that lets others feel the same way.
The reason they call me The Freedom Entrepreneur is because I refused to accept the constraints of traditional employment. Having successfully found a better route, I’m committed to showing others how to live life on their own terms too."
Stuart and his team have helped thousands of people who want to be self-employed from the comfort of their computers, but don't know how. The SFM's Digital Business System and community are one of the fastest ways to get you from where you are, to where you want to be.
Four Principles To Create Your Best Life
PRINCIPLE #1 KNOW YOUR VISION
Stuart talks about vision moments. My 'vision' moment happened while on vacation with my kids. I realized that we'd made very few memories as a family, because of health issues that have prevented me from doing much travel, and because my career has me working weekends.
My girls screamed with delight, as they touched snow for the very first time and like a light switch, I instantly realized that no job was worth missing my kids' childhood and making quality memories together. That's the vision that keeps me motivated. I'm putting the effort in now, so I have free time and extra money to make memories with my wife and kids for many years to come.
PRINCIPLE #2 INVEST IN YOURSELF
"Every day I make sure that in some capacity, I'm investing in myself. Unlike school, as a self-learner, you get to choose the areas you're enthusiastic about and you get to choose the people that you're learning from."
The most important investment I've ever made has been in me and my education, not a 401k. The SFM will show you how to use the internet as a tool to support yourself from any location. The return on your investment is the ability to earn income, no matter what the economy is doing. Unlike traditional education, you'll have passion for what you're learning!
PRINCIPLE #3 DO THE WORK
Find someone who has what you want and do what they did! I live by this principle in every aspect of my life. Find someone who’s willing to teach, who's been there and done what you'e looking to do, and follow their lead.
My top goal is lifestyle freedom and knowing that the internet makes that possible, I tried to build several online businesses early on, without a guide, and failed. Then I found the SFM. Their experience and coaching allowed me to avoid expensive mistakes and succeed the second time around. They've made me into a successful online entrepreneur!
PRINCIPLE #4 KNOW YOUR VALUES
If you don't know your values, then it's time to uncover and illuminate them. Then, everything else you do will be aligned with your values.
One of my main values is family. I decided to make a change and learn the skills necessary to be self-employed online, so that I'm always available to make memories with my wife and kids.
God, integrity, loyalty, having fun, and passion are a few other values I hold dear. What values drive your daily actions?
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